Client: Sports Design Class/ MKE UnitedÂ
Brief: For my Sports Design class we were tasked to design an identity for a new soccer team for Milwaukee, named Milwaukee United or Milwaukee FC. I designed an emblem logo, word mark logo, uniforms, and merch for the team.
Solution: My Milwaukee United team was based around the Coneflowers that exist in Milwaukee, they can be seen as a symbol of resilience, liveliness, and providence. Through that I used colors like pink and blue to represent the flower and to give the team a sports feel. The uniforms were designed with the concept of primary kit, secondary kit, and alt theme kit.
